Ella Costache is an Eastern European female artist from Bucharest currently studying a Masters in Fashion Photography at UAL. Her practice spans themes centered around larger notions of identity such as womanhood, cultural backgrounds and bodily depictions, tracing the way these translate into tangible visual outlets. At the intersecton of fashion and visual culture, Ella’s photographic work employs a number of recurring devices and visual preferences: pattern repetition, color scheming, rawness and materiality. She tends to think of her work as more explorative rather than conclusive. Her latest project for with Epretext sets out as a visual essay underpined by the desire to document hair and its ambivalent nature — both as a literal mass of textures and natural bodily extension. Hair features predominantly in her work, a theme which she carefully exploses as a site for intricacy and metaphor: tangled or not. This series of pictures hopes to unfold as a series of insights and intimacies and draws inspiration from traditional and modern simplicity altogether — like hair itself, literally weaving through different dimensions of womanhood.
PHOTOGRAPHED PIECES:
BRONZE IN MY GARDEN SERIES by PETER JECZA
CLOUDED SQUARE CARDIGAN by AMI AMALIA
IMAGINE A COAT, PHOENIX EDITION by AMI AMALIA
JADE DRESS by VILEGIATURA
SOL NECKLACE by VILEGIATURA
CAMPAIGN DOCUMENTED BY ELLA COSTACHE
MAKE-UP: BOJITA ILICI
HAIR: MARIUS SCHIELL
MODELS: ANASTASIA DEM, BEATRICE
CAMPAIGN DATE: MAY 2021
CAMPAIGN LOCATION: FABER TIMISOARA
ALL OBJECTS AVAILABLE ONLINE ON EPRETEXT.COM
CUSTOMER SERVICE
AN ADVISOR WILL RESPOND TO YOU within 24 business hours, Monday to Friday. (CET)